Square Meal Product List

Here is a list, with product descriptions, of each Square Meal product:

Square Meal Next Generation – for the horse’s first two years of life.

Square Meal Happy Horse – for maintaining health of the horse in its middle years.

Square Meal Senior Supply – for the horse 15 years of age and older. (This product is easier for the aging horse to eat. The horse has teeth that continue erupting until approximately age 30. Because some horses outlive their tooth structure, Square Meal Mature can be an important part of assuring an adequate diet for mature animals.)

Square Meal Winner’s Circle – for the active horse.


Key Characteristics of Square Meal Hay Cubes

a) Total Mixed Ration Feed Square Meal is a “total mixed ration.”

Soft palatable 1.25-inch square biscuits of Square Meal contain mostly forage – high-quality alfalfa and grasses – combined with minerals and vitamins.  The long fiber length of the forage in the biscuit makes it more appealing to the horse than pellets, as well as improving horse digestion.  As the name implies, it’s a complete diet for the horse when combined with plenty of fresh water and free choice loose salt.


b) Feed Consistency

The consistency of the feed is an important factor. Square Meal is a biscuit, which is easier for the horse to break apart, chew and digest than hay cubes or powdered, reconstituted pellets on the market. And horses like the texture of Square Meal.


c) No Guesswork

Horse owners deserve a “no guesswork” approach to feeding. Making Square Meal available to your horse on a free choice basis will aid digestive health for the horse, and reduce worries for the owner. We like to say, “Everything you need to know is in the bag.”


d) No Grains

Grain is not part of the Square Meal feeding program. Grain can be destructive to horse health.


e) High Quality Forage Guaranteed

Often, good-quality hay simply isn’t available. With Square Meal, your horses get high-quality forage regardless of your local hay conditions.


f) Appropriate Age and Condition Feed Available

There are multiple Square Meal products available, depending on the age and condition of your horse. For example, the product for older horses is formulated to be more easily eaten by the older horse and digested in its gastro-intestinal system.


g) Free Choice Feeding

Square Meal should be fed on a free choice basis – enough for the horse to feed occasionally, at will, for 15 to 20 hours per day.


h) Biscuit Delivering Nutritional Value

Because the total ration is in the biscuit, horses take in all the nutritional value in each mouthful. They cannot indulge their natural tendency to sort.


i) Horses Enjoy Square Meal Biscuits

Horses find the Square Meal biscuits appetizing because they’re made with high-quality forages – never hay of questionable quality.


j) Greatly Reduces Waste

According to horse publication Equinews, as much as 20 percent of conventional baled hay may be wasted when fed, and waste can reach 40 percent when large, round bales are fed. Feeding Square Meal prevents such waste.


k) Consistent Diet

Because Square Meal biscuits are a constant weight, it’s easier for the horse owner to weigh the ration and be assured of consistency in the horse’s diet.


l) Ease to Move and Dispense Square Meal Feed

Square Meal is packaged in easy-to-handle bags, making it fresher and more convenient to store and dispense than most forage and grain options.


m) Easily Transportable Feed

The packaged biscuits also make them easily transportable for road trips to shows, parades, trail rides or fairs.


n) Works Well with Grazing Season

During times of year when horses are grazing on natural grass, feeding of Square Meal can be reduced and can serve as a pasture supplement.


o) Do the Right Thing

Square Meal is all about doing the right thing for your animal, without worrying or wondering about supplements or extra feed products.


p) Balanced Energy Level

The energy level of your horse will be balanced using Square Meal – neither overcharged (causing stress and hypertension) nor undernourished (causing health and behavior problems).


q) Feed Every Ounce

There is no waste with Square Meal. You can feed every ounce of feed you buy, and the horse won’t waste the feed by sorting.


r) How Much Feed Should A Horse Intake

The quantity of Square Meal required will depend on the horse. As a general rule, a horse would eat 2 to 3 percent of its body weight daily. A 1,000 pound horse that does not have pasture available and has moderate exercise would require approximately 22 to 25 pounds of Square Meal biscuits per day. During the pasture season, Square Meal may be supplemented to the grazing horse at a lower consumption rate.


s) Reduces Manure

The efficiency of Square Meal results in reduced manure.


t) Square Meal Feed Backed By Year’s of Research

Horse owners get conflicting information from feed companies and feed product bags. Square Meal provides horse owners confidences backed by research at respected equine university programs.


u) Very Economical Feeding Program

Square Meal is confident that you will find our feeding program a very economical means of keeping your horses healthy. Square Meal has been found to be more economical than most feeding programs when considering the cost of hay, sweet feeds and supplements. Plus you’ll receive the value of a healthier horse, with a better temperament – and less need for expensive visits from your veterinarian. Square Meal has been proven through research to be better for the horse – which makes it better for the owner.